Today’s online businesses are becoming more competitive and evolving every day, because technologies in this generation are making huge impact in our daily lives. “The new information technology-Internet and email-have practically eliminated the physical costs of communications” as what Peter Drucker said. Back then, we used landline phones to communicate to people overseas, which may be costly. But now we can communicate across miles as well through online-video, like Facebook and this is cheaper.
Nowadays, I think there is no day that we do not use technology especially for workers and a student like me. Being in the Information Science course majoring in Information Technology, I have to partake and explore the changes of Technology through communication, cooperation, collaboration and connection (Cook 4c’s). Communication is one of the most important aspects in business operation. 
In the online business industry, I am aware that social networking sites such as Facebook and Twitter are rapidly growing because of the sites’ popularity and people “being in the trend”. The business industry could use these sites to promote or advertise their products and services which will have more chances to be recognized.
On the contrary, competition can make assumptions and destroy other businesses for the sake of having the better product or being the best company in the society. Likewise, businesses can copy one another. Hence, communication plays a significant role in online business interaction; it is the approach on how people get to know certain products and services. Michael Dell , the CEO of Dell company said that “Our business is about technology, yes. But it’s also about operations and customer relationships.” In my opinion, Michael implies that having a good reputation and services in a community will help improve their business performance. It is not only showing their advanced technology but they also want to express how important their relationships with the people they deal with.
UNDERCONSTRUCTION 